Greenpeace & Apple both have a sophisticated grasp of marketing and public persuasion, so this battle should play out interestingly. Say Greenpeace :
“A cutting edge company shouldn’t be cutting lives short by exposing children in China and India to dangerous chemicals. That’s why we Apple fans need to demand a new, cool product: a greener Apple.”
A Greener Apple?
October 29, 2006 | 0 comments